Phase 1 Plan and Explanation

Website:
In order to normalize the introduction of a synthetic drug, we would develop a website where hidden beneath a pre-sale for Vitain, we introduce the character of Forrest, a programmer. This would require $0 as we are able to build and code on a free website or blogging platform. It would encourage an I Spy type of game, where people would stumble upon clues and tips of Forrest's existence and plans to slander Vitain.

Commercial:
We would film a Life Alert-type commercial using a $0 budget through the use of student resources at LAFS and be able to release it online, possibly on YouTube or even on social media. This commercial would allow us to introduce Vitain to our audience even before any other projects are released, and also get the audience interested. As a result, this commercial would build pre-awareness with our target audience, and thus build a fanbase.

Art Installation:
Another project that would create pre-awareness for a budding fan base is the curation of a small art installation. Using mixed media pantings and providing both an artist's biography and art context, we're able to introduce Magdalena and her public denouncement of Vitain entering the public sector. We'd provide both the original art and artist's biography.