Core Narrative 3

Life Alert-type commercial:

"I used to go hiking with my son all the time, but then I started feeling the pain in my knees and I just couldn't walk up those mountains anymore. That's when I went to my doctor and he told me about Vitain. It's the first and only treatment that will make you live longer and healthier. Vitain may cause serious allergic reactions. If you experience swelling in the face, lips, throat or tongue, or difficulty breathing, stop taking Vitain and tell your doctor right away. Tell your doctor if you experience dramatic signs of aging. Vitain may effect or could be effected by other medications. Before taking Vitain, tell your doctor if you have HIV, AIDs, or cancer. Common side effects include increased blood flow, appetite, prolonged life, constipation, and headaches. Don't let Mother Nature take the lead. Ask your doctor if Vitain is right for you, and visit vitain.com to learn more."

This narrative is geared towards men 25-39, and will be released as a commercial that crosses over into the presidential narrative. This commercial will also cross into the story of Jason, which briefly goes over the basic "rules" of Vitain.