Phase 3 Plan and Explanation

Novel
This novel would be written as an autobiography for Michael Matthews, the first man to live to be 200 years old. It would serve as a prequel to the entire storyworld, thus introducing Vitain into the United States. This ensures that fans get the opportunity to learn about the world prior to Vitain and explore the immediate changes Vitain made to our country.

Movie #1
The film regarding the Presidency of Ozymandias Walden will be the first feature film released for our storyworld. With an unlimited budget, this film would be able to have a top-of-the-line production. Because of all the different methods to build pre-awareness, the now-established fanbase will be excited and ready for the release of the film. This film is planned to be released primarily on Netflix with a limited theater release. This ensures that those interested in seeing the film will not be hindered by the need to spend money; those who want to watch for free can, and those who want to see it on the big screen will.

Movie #2
This film would be an immediate sequel to our aforementioned film. In it, fans would get to see the beginning of the End War and the dissolution of the United States government and its use of Vitain. Premiering it in theaters drives viewers to fill seats as they'll want the resolution of the previous film and will want to expand the storyworld.

Video Game
As a final component of our storyworld, we wrap things up with a Fallout-esque video game that maps the new terrain and government collapse of the United States. This platform will encourage long-time fans to finally explore the continental U.S. as we've mapped it, and then experience life post-Vitain.